Contact us by e-mail:
...gerard@much-better-text.com
Contact us by phone:
...0
16977 46370 in the UK
...+44 16977 46370 elsewhere
...catalogues, indexes, search terms
what about the index?
Whether it’s your latest book or your catalogue, a directory or a user’s manual, or a website with a search button, if it’s worth publishing, it’s worth indexing. Andrew Marr is the latest person to discover what Grattan has known for years: without an index, a lot of people will give up and read no further.

things, where to find
Most people will not look under D for discarded batteries, but they may do so for double beds. (They may also look under double beds for burglars.) Index users may not know that Disraeli and the Earl of Beaconsfield are the same man. They should find terrorists, guerrillas and freedom fighters in the index, but they should also discover how the text uses those words.

we have a computer program to do that
Computers cannot write really useful indexes, though they can (and do) write useless ones. The computer will index ‘a Napoleon of crime’ under N, but not Bonaparte. It will not know if V2 or V-8 is worth indexing. It may think Khan is a new model of Aga. It will not understand anything much.
...Whether you have a sales catalogue or a catalogue raisonnée of art works, the indexer needs to analyse its content, construct a hierarchy and a thesaurus of terms for it, and think how the reader might want to approach it. The index then points them in the right direction.
...What will they find if they look up ‘Derby’ or ‘devices’? The index should tell them what to expect. Indexes don’t write themselves; they are created works covered by the UK Copyright Act.
What we’ve done
prospectuses
catalogues
handbooks
guidebooks
directories
atlases
children’s books
books on
..
ancient, mediaeval and
modern history

...marketing
..art collections
...international relations
...healthcare
...and more

Not to mention searchterms in …
Anglo-Saxon
Middle English
Latin
French
Sanskrit and Prakrit

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